“Risk-Free” Removed From All Penn Entertainment’s Gambling Marketing Materials
While regulators in North America consider making marketing rules for online operators stricter, Penn Entertainment has already taken a move forward in this direction. Samantha Haggerty, Deputy Chief Compliance Officer and Regulatory Affairs Counsel, told the commissioners during a meeting with the Massachusetts Gaming Commission that Penn and its subsidiary Penn Interactive would be revising its marketing choices going forward.
Haggerty revealed during her presentation about Penn Interactive that the company would not use a contentious term “risk-free” in its marketing materials to ensure responsible gambling messaging.
Haggerty noted that to further illustrate Penn and PI’s commitment to responsible gaming practices, Penn would not use the term “risk-free” in marketing materials targeting the Commonwealth of Massachusetts. She added that to demonstrate their commitment to responsible advertising and gaming, and after hearing the concerns of the MGC and those of other jurisdictions where they operate, the term “risk-free” had been removed from all Penn gambling marketing materials.
Note that previously there were discussions among MGC commissioners on how potential regulations can limit the way online operators present sign-up offers. Besides, in Ohio operators were compelled to take serious care not to mislead customers when it comes to marketing offers during Sunday’s launch.
The most active position on the issue of marketing limitations was taken by the Ontario regulator: last April inducements were banned in this Canadian province, and many other regulators consider following suit.
Penn is not the only operator to bring changes to its marketing strategy to make it suitable in terms of regulations: just a few weeks ago Caesars Entertainment pledged to stop cooperating with college athletic departments.
In other news, Seneca Buffalo Creek Casino opens its doors after a blizzard.