Caesars Casino Makes Vince Vaughn the Face of iGaming and Casino Platforms
A previously established Caesars Entertainment’s relationship with Vince Vaughn was enhanced after the actor was named the face of the company’s casino and iGaming platforms.
According to the partnership, Vaughn will appear in upcoming promotions, marketing campaigns, and social media content, in addition to becoming a part of events and experiences for Caesars Rewards members in the future.
Chief Marketing Officer of Caesars Digital Sharon Otterman said that Vince Vaughn was the ideal Prince of their iCasino brand and represented the entertainment and experience that their customers had with their app.
The freshly dubbed “Ruler of Roulette” and “Sultan of Slots” will debut in a star-studded spot as “Prince Vaughn” together with comedian and actor JB Smoove and legendary football the Mannings, namely Cooper, Archie, Eli, and Peyton.
The spot is now airing and features the group having a “typical” Caesars experience, as well as enjoying a Caesars Rewards meal with family and friends at a company location.
Additionally, Vaughn will work to highlight the Caesars Sportsbook & Casino app’s integration with its rewards offering, payouts, features, and ways to enjoy classic and recent casino games, including slots, blackjack, and roulette.
Vince Vaughn, commenting on the enhanced partnership, said that working with Caesars was special for him, and with his long history of love for Las Vegas and gaming, he was excited to be part of the royal family with Caesar and Cleo.
Note that the partnership is built upon the already established cooperation between the two parties, which most recently saw the actor serve as the Celebrity Master of Ceremonies at the 2022 WSOP held in July.
Currently, Caesars Sportsbook & Casino is represented in 27 states and jurisdictions across North America, 5 of which offer iGaming, and 19 are mobile.
In other news, GGAF will receive $1m from MGM Resorts for a job placement program.