Bragg Launches New Content and Technologies with BetMGM in Michigan
Bragg Gaming Group goes on with its North American expansion: new techs and content has been launched alongside BetMGM in Michigan. This step is similar to one the company made with Rush Street Interactive in New Jersey, and now Bragg’s offerings will be available for 6 iGaming operators across 3 markets in North America.
After the launch of the firm’s remote games server technology BetMGM’s customers will get access to proprietary content and new exclusive titles from Bragg and partner studios. Note that this new rollout is an extension of the existing collaboration between BetMGM and Bragg’s Spin Games studio, which has been partnering in Michigan, New Jersey and Pennsylvania for several years.
President and Chief Operating Officer of Bragg Gaming Group Lara Falzon noted that they had placed an emphasis on expanding their existing relationships with North American iGaming operators to include content from the new proprietary studios they launched that year, as well as exclusive games from their latest third-party studio collaborations.
Falzon added that the new launch with BetMGM further expands on their successful execution of that strategy, which they expect would help drive consistent, long-term growth; they were pleased to build on their existing relationship with BetMGM and looked forward to providing them with content that helped them continue engaging with their existing players at high levels and attract new players.
It’s worth mentioning that Eilers & Krejcik Gaming placed BetMGM as the market leader with a 38% share and H2 Gambling Capital informs that during this year Michigan’s online casino market is likely to generate gross win of over $1.5bn.
Last month, Bragg Gaming Group announced its plans to maintain operating momentum, having mentioned a “steady progress” continuing to be made due to a number of “strategic initiatives”.
In other news, Design Works Gaming and Caesars Entertainment go partnering in Michigan.