BetMGM to Include Responsible Gaming Messages to Its Ads
BetMGM has announced the inclusion of responsible gaming messages in its marketing and advertising campaigns starting from next month, which is the Problem Gambling Awareness Month. Respective messaging will be featured from billboard marketing to television, radio, and print ads across the US and Canada.
Adam Greenblatt, BetMGM CEO, noted that they were committed to leading the industry in promoting responsible gaming. The CEO added that as the legalized sports betting and online gaming industry continued to expand, it was vital for BetMGM to equip players with tools and resources for how to play in a responsible and safe manner and make a significant commitment to showcasing responsible gaming in their advertising.
Greenblatt noted that while this announcement was a significant step forward, one that they hoped other operators would follow, they also knew that was just the start; research would make an important contribution to tackling problem gambling.
In the end, the CEO said BetMGM is committed to protecting players across the country and had partnered with The International Center for Responsible Gaming to help better understand and tackle the issues around advertising and problem gambling.
Responsible gaming banners and messages will be incorporated into BetMGM’s digital and social platforms, in addition to on property signage within sportsbooks. Responsible gaming messages were developed together with GameSense, a responsible gaming program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation.
MGM Resorts CEO & President Bill Hornbuckle said that it’s imperative that the industry remained committed to supporting the best interests of customers.
In other news, Churchill Downs reports record revenue of $1.81bn.